Alex Morgan — Interaction Design

Real Estate Search

Real Estate Search project preview
Final shipped design

Background

My Approach

Discovery

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Real Estate Search

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

Conclusion

Whether you're building a new feature, this approach applies.